A new proposal suggests Universities will soon be subjected to a more stringent regime of marketing and advertising caused by the upcoming fees increase.

No longer will Universities be able to entice prospective students with pictures of glossy high rise building and graduates enjoying themselves in the sun but a more structured display of results will be required. With Graduates being asked up pay up to £9,000 per year, Universities will need to prove the course will get them the Graduate career they are after.

A new ‘student charter’ is expected to set out consumer rights and expectations which, should the University fail to meet, could mean tuition fees are partially repaid to disgruntled students.

This new ‘student charter’ could lead to a greater need for recruitment in University, directly appealing to the soon to be Graduates. With more transparency being expected in the University results structure a rise in Graduate careers and opportunity may be just around the corner.