LinkedIn has the potential to be a fantastic tool for any business owner or even sales executive, are you getting the most out of it? Read some simple tips and get more from LinkedIn now.
Social media is seen as the way forward when doing business, it can keep you in touch with customers along with finding out what they are thinking and feeling at a particular time, out of all the social media opportunities the most suited to the sales environment and building business relationships is LinkedIn. LinkedIn can be a goldmine for sales opportunities if it used properly and if you know how to get the best out of it here are a few of our tips for getting the most out of using LinkedIn.
1. Add those contacts!
Very straight forward build up your list of contacts, whenever you get a new business contact add them on LinkedIn (don’t forget to also add your existing clients too). First it’s a nice way to keep in touch, but secondly it gives you a thorough understanding of their past and in some circumstances their interests or potential business needs. Also if the person is difficult to contact it gives you yet another alternative point of contact.
2. Map clients & identify potential business
Moving on the first point you can use LinkedIn to identify alternative opportunities within your existing and prospective client base; by looking through those connected to them you can identify other potential decision makers or even other business prospects who work with your current clients, if you have a strong relationship with your client you could even ask for referrals!
3. Ask for recommendations
A fantastic feature of LinkedIn is the opportunity is the to ask for recommendations, not only is this a great way of showcasing the great work you are doing, but it also adds to the reputation of your business (you can ask for recommendations on your company page too!), so remember ask for the recommendations and let your clients shout about how good you are!
4. Set up a company page
If you haven’t already, ensure you set up a company page this is a great way to advertise your products and services online and it’s completely free. Invite clients to follow you and they can see when you add new products and services, also you can even ask them to recommend your products and services.
5. Join Group discussions
Get in there and join real world conversations that are happening there are plenty of groups on LinkedIn especially around sales and marketing, join these groups and add to the conversations. Not only can this be a good way of identifying potential needs in your market (people often come on asking questions around their work and advice), you could even identify new business opportunities. Finally you could also become known for adding quality knowledge and a great contact point for advice or even a contact for when someone is looking to do business
These are just a few of the potential ways you could be using LinkedIn so get on it today and maximise your opportunities, identify new clients and stay a step ahead of your competition.
Any more tips to share? Please feel free to comment below and add your own tips ideas on how to get the most out of LinkedIn.